The Science of Choice
The book explores how the brain processes information, evaluates situations, and guides decisions through a combination of logic, emotions, memories, and experiences.
Every choice has a hidden history. This is the science behind it.
“Understanding psychology allows us to better understand ourselves — and everyone around us.”
The Psychology Behind Everyday Choices
Madhav Rao
Psychologist & Author
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Format: Paperback
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Product Details
About This Book
EnglishLanguage
TBAPages
18+Reading age
PsychologyCategory
1st Ed.Edition
6 × 9 inBook Size
- Author
- Madhav Rao
- Publisher
- Inktide Publisher
- Publication date
- 2026 (First Edition)
- Language
- English
- Print length
- To be announced
- Reading age
- 18 years and up
- ISBN-13
- To be assigned
- Primary Theme
- Psychology & Human Behavior
- Book Size
- 6 × 9 in
- Formats available
- Paperback · Hardcover · Kindle
Book Description
Where the Mind Meets Everyday Decisions
The Psychology Behind Everyday Choices explores the hidden psychological forces that influence the decisions we make every day. From simple routines to life-changing choices, our thoughts, emotions, experiences, and environment all play a powerful role in shaping our actions.
Written by Madhav Rao, the book examines the connection between the human mind and decision-making, helping readers understand why people think, behave, and choose the way they do.
It reveals the invisible psychological processes behind daily decisions, helping readers understand the connection between thoughts, emotions, behavior, and the future they create.
Psychologist's Insights
The Hidden Forces Behind Every Choice
The Influence of Emotions
Feelings often shape our choices more than we realize. The book examines how emotions impact judgment, relationships, habits, and personal decisions.
Cognitive Biases & Thinking
Human decisions are influenced by mental shortcuts and biases. Understanding these patterns helps individuals make more balanced and thoughtful choices.
Building Better Decisions
By developing awareness, reflection, and critical thinking, individuals can improve their ability to make effective choices in personal and professional life.
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Inktide Publisher
The Psychology Behind Everyday Choices
Human Behavior, Decision-Making & The Science of Choice
Human Behavior, Decision-Making & The Science of Choice
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Inktide Publisher · Psychology Library
The Psychology Behind Everyday Choices
Madhav Rao
Psychologist & Author
First Edition · 2026
2
Psychologist & Author
First Edition · 2026
Contents
- 1.The Science of Choicep.13
- 2.The Influence of Emotionsp.48
- 3.Hidden Patterns of Behaviorp.84
- 4.Cognitive Biases & Thinkingp.118
- 5.The Power of Environmentp.154
- 6.Building Better Decisionsp.188
- 7.Human Growth & Self-Awarenessp.220
Ch. 1 · The Science of Choice
LOGIC
Emotion
MEMORY
Recall
0.5s
Reaction
4
Ch. 2 · The Influence of Emotions
MOOD
Impact
JUDGMENT
Shifted
INSTINCT
Fast
5
Ch. 4 · Cognitive Biases & Thinking
BIAS
Anchoring
HEURISTIC
Shortcut
FRAME
Effect
6
Ch. 6 · Building Better Decisions
PAUSE
Reflect
OPTIONS
Weighed
CLARITY
Gained
7
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The Author
Madhav Rao
Madhav RaoPsychologist & Author
Psychologist
Author
Behavioral Researcher
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