Book Launch Planning
A week-by-week launch roadmap covering pre-orders, cover reveal, launch day and the weeks that follow.
- Launch timeline & checklist
- Pre-order & cover reveal strategy
- Launch-week coordination
Worldwide distribution to 150+ countries · Authors keep 100% royalty · Free manuscript evaluation
Book Marketing & Promotion
Book Marketing That Gets Your Story Noticed.
A great book needs visibility. From launch planning and author branding to retail optimisation, reviews, social media and PR, InkTide builds a marketing plan that helps the right readers discover your work, wherever your book is sold.
- Free marketing consultation
- Genre-specific strategy
- 100% rights retained
1000+Books published
150+Countries reached
100%Rights retained by authors
9Marketing services, one team
Why Book Marketing Matters
A great book deserves to be found.
Every week, thousands of new titles compete for readers' attention on the same online shelves. Without a plan, even beautifully written, professionally published books can go unnoticed.
InkTide's marketing service gives your book the visibility it deserves, with strategies shaped around your genre, your readers and your goals, and a dedicated consultant who keeps you informed at every step.
See What We Do
01
Readers can't buy a book they never see
Visibility on retail stores, search and social media is what turns a book listing into a sale.
02
Momentum at launch matters
Early reviews, pre-orders and launch-week sales help retail platforms recommend your book to new readers.
03
Word of mouth keeps growing
A community of engaged readers keeps recommending your book long after launch day.
What We Do
Book marketing services built around your book
Choose a complete campaign or pick the individual services you need. Every activity is planned with you, explained clearly and focused on reaching real readers.
Author Branding
A consistent, professional author identity that readers recognise and trust on every platform.
- Author bio & photo guidance
- Author website or landing page
- Branded visual kit
Promotional Strategy
Clear positioning, audience research and pricing guidance, so every effort reaches the right readers.
- Reader & competitor research
- Pricing & promotion calendar
- Channel & budget planning
Retail & Amazon Visibility
Optimised listings that help readers find your book on Amazon and other online bookstores.
- Keyword & category research
- Compelling book description
- A+ content & metadata review
Social Media Marketing
Scroll-stopping content for Instagram, Facebook, LinkedIn and YouTube, planned and published on schedule.
- Content calendar & post design
- Reels, quotes & teaser graphics
- Book trailer video
Reviews & Reader Engagement
Build social proof the honest way, with advance readers, genuine reviews and an engaged reader community.
- Advance reader copy (ARC) campaigns
- Goodreads & retail review outreach
- Email newsletter & reader magnet
Paid Advertising
Targeted ad campaigns, managed and optimised to reach the readers most likely to buy your book.
- Amazon Ads
- Meta (Facebook & Instagram) Ads
- Google Ads & retargeting
PR & Media Outreach
Put your story in front of journalists, podcasters, bloggers and book influencers.
- Press release & media kit
- Podcast & interview pitching
- Blog tours & Bookstagram outreach
Events & Launches
Memorable launch moments, online and in person, that bring readers together around your book.
- Virtual book launch events
- Book signings & readings
- Literary festival & award guidance
Genre-Specific Strategy
No two books are marketed the same way
A children's picture book and a marine engineering handbook reach readers in very different places. Your plan is built around how readers of your genre actually discover books.
Marketing fiction & novels
Fiction readers buy on emotion, covers and recommendations. We build anticipation before launch and keep your story in front of readers who love your genre.
- Cover reveal and teaser campaigns that build anticipation
- Advance reader teams for early Goodreads and retail reviews
- Bookstagram and BookTok creator outreach
- Genre-accurate keywords, categories and comparable titles
Channels that work best
- BookTok
- Goodreads
- Amazon
- Email newsletter
Our tip
Writing a series? A strong launch for book one, supported by a free reader magnet, helps pull readers through every book that follows.
Marketing non-fiction, self-help & business books
Non-fiction sells on authority and outcomes. We position you as the expert and your book as the answer to a problem your readers already have.
- LinkedIn thought-leadership content from your book's key ideas
- Podcast guest appearances and speaking opportunities
- Search-friendly title, subtitle and description review
- Bulk and corporate sales outreach for teams and training
Channels that work best
- Podcasts
- Amazon
- YouTube
Our tip
Your book can be your best business card. We help you turn chapters into talks, articles and workshops that keep selling the book.
Marketing memoirs & life stories
Memoirs connect through authenticity. We find the story angle that resonates with readers and the media, and share it with care.
- Story-led press angles for newspapers, magazines and blogs
- Excerpt and behind-the-story content for social media
- Launches within your community, alumni and professional networks
- Book readings and signing events
Channels that work best
- Local press
- Podcasts
- Events
- YouTube
Our tip
Your community is your first audience. Readers who know your world often become your most passionate advocates.
Marketing poetry collections
Poetry travels through sharing. We turn your strongest lines into visual, shareable content and connect you with the communities that celebrate verse.
- Designed quote graphics and short video readings
- Open mic, reading and literary festival opportunities
- Outreach to poetry communities, blogs and literary magazines
- Gifting and special-occasion campaigns
Channels that work best
- YouTube
- Literary events
- Email newsletter
Our tip
A single poem shared widely can introduce new readers to your whole collection. We help you choose which lines to lead with.
Marketing children's books
Children's books are chosen by parents, teachers and librarians. We reach the grown-ups who pick the books, with content that kids love.
- Parent and educator outreach, including parenting communities
- School, library and storytime visit planning
- Read-aloud videos and printable activity sheets
- Seasonal and gifting campaigns
Channels that work best
- Facebook groups
- YouTube
- Schools & libraries
Our tip
Free activity sheets and read-aloud videos give parents and teachers an easy reason to share your book.
Marketing academic & professional books
Academic and technical works need credibility and discoverability among specialists. We help your work reach the institutions, professionals and students who need it.
- Accurate metadata, abstracts and subject classifications
- Outreach to university libraries, departments and training institutes
- Visibility at conferences, seminars and professional associations
- Author profiles on Google Scholar, ORCID and LinkedIn
Channels that work best
- Google Scholar
- Libraries
- Conferences
- Industry bodies
Our tip
Specialist audiences are small but loyal. Reaching the right association or institute can put your book on course and training reading lists.
Our Process
How we market your book
A clear, step-by-step campaign, with a dedicated consultant beside you from the first conversation to the final report.
-
1
Free
Discovery Call
We learn about your book, your readers, your goals and your budget.
-
2
Weeks 1–2
Audit & Strategy
We review your cover, description, metadata and online presence, then map out channels and a timeline.
-
3
4–8 weeks before launch
Pre-Launch Buzz
Cover reveal, advance readers, pre-orders and author platform set-up build early momentum.
-
4
Launch week
Launch
A coordinated push across retail, social media, email and press on the days that matter most.
-
5
Ongoing
Grow & Report
Ongoing promotion, ad optimisation and clear reports, so you can see what's working.
Marketing Packages
Choose the campaign that fits your goals
Every package is tailored to your book and genre. Your consultant shares an itemised quote after a free consultation, with no hidden fees.
Launch Essentials
For authors who want a professional, well-prepared launch.
Custom quoteItemised after your free consultation
- Personalised launch plan & timeline
- Retail listing optimisation: keywords, categories & description
- Author bio & positioning
- Branded social media launch graphics
- Press release writing
- Launch-day checklist & guidance
Author Brand Builder
For authors building a lasting readership, not just a launch.
Custom quoteItemised after your free consultation
- Everything in Ripple, plus:
- Author website or landing page
- Social media content calendar & management
- Advance reader & review campaign
- Book trailer video
- Email newsletter set-up & reader magnet
- Monthly progress report
Full Campaign
For authors ready for maximum reach across every channel.
Custom quoteItemised after your free consultation
- Everything in Wave, plus:
- Paid ads management (Amazon & Meta)
- PR & media outreach: podcasts, blogs, interviews
- Bookstagram & creator outreach
- Virtual or in-person launch event
- Literary festival & award submission guidance
- Dedicated campaign manager
Need just one service?
Every service is available on its own, from a book description rewrite to a single ad campaign.
Our Marketing Promise
Honest marketing, transparent results
Every policy at InkTide starts from one question: is this good for the author? Our marketing follows the same rule.
What we always do
- Build a plan around your genre, readers and goals
- Share an itemised quote before any work begins
- Run genuine, platform-compliant review campaigns
- Report clearly on what we did and what it achieved
- Keep you in control of every decision
What we never do
- Buy fake reviews, ratings or followers
- Promise guaranteed sales or bestseller rankings
- Spam readers or use misleading tactics
- Take ownership of your book, rights or royalties
Book Marketing FAQs
Questions authors often ask
Can't find your answer? Email us at info@inktidepublisher.com and a consultant will reply within one business day.
When should I start marketing my book?
Ideally 8–12 weeks before your launch date. That gives time to optimise your listing, gather early reviews and build anticipation. If your book is already published, it's not too late — a relaunch campaign can give an existing title fresh momentum.
Can you guarantee sales or a bestseller ranking?
No, and you should be cautious of anyone who does. Book sales depend on many factors outside any marketer's control. What we do commit to is a clear strategy, professional execution and honest reporting on every activity we run for your book.
How much do your book marketing services cost?
Costs depend on the package, the services you choose and how long your campaign runs. After a free consultation, your consultant shares an itemised quote so you know exactly what you're paying for, with no hidden fees.
Is advertising spend included in the package?
Paid advertising budgets are agreed with you separately from our campaign management fee, so you always know exactly how much is spent on platforms like Amazon and Meta, and you decide the budget.
Can you market a book that was published elsewhere?
Yes. Share your book's details and we'll first review its cover, description and retail listings, then recommend the services that will make the biggest difference.
How will I know if the marketing is working?
You'll receive regular reports covering what we did and what it achieved — reach, engagement, reviews, rankings and sales data where available — along with recommendations for the next phase.
Do I need to be active on social media?
Not necessarily. We recommend the channels that suit you and your readers. If you prefer to stay behind the scenes, we can prepare content for you and focus on retail optimisation, email, PR and advertising.
Get Started
Ready to get your book noticed?
Tell us about your book and a marketing consultant will get back to you within one business day with ideas tailored to your genre, readers and goals.
- Free marketing consultation, no obligation
- Itemised quote with no hidden fees
- Your rights and royalties stay 100% yours
Thank you!
Your details have reached our marketing team. A consultant will get back to you within one business day.